Return rate

The share of purchased leads a buyer returns, tracked per buyer and per lead source.

Updated

Context for debt relief lead buyers

For debt relief lead buyers, return rate should be evaluated within the service and acquisition process described on the related page. The share of purchased leads a buyer returns, tracked per buyer and per lead source. Keep the record's debt profile, source information and purchase history together so your team can assess this factor without confusing it with consumer eligibility or campaign performance. Review the related guidance before choosing filters or contacting a consumer. DebtReliefLeadsCo sells records to businesses; it does not provide settlement, counseling or lending services. Buyers retain responsibility for their own licensing, program assessment and TSR/contact compliance. No definition is a guarantee of volume, enrollment or legal sufficiency.

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