Making Aged Debt Relief Leads Profitable
August 20, 2026 · 5 min read
How to work aged debt leads with the right cadence, scripts and expectations.
Set realistic expectations
Aged leads won't contact like real-time leads, but at $1–$8 each they don't need to. Measure cost per enrollment, not contact rate.
Prioritize never-sold inventory
Never-sold aged leads haven't been worked by other buyers and typically outperform previously sold leads of the same age.
Use multi-touch cadences
Combine calls, compliant SMS and email over 10–14 days to re-engage consumers who are still looking for help.