Buying records pays a published lead price and uses the marketplace's matching process. Generating your own inquiries requires traffic acquisition, forms, consent capture, source review and delivery operations. Compare total cost and operational responsibility using your own figures. Neither approach guarantees volume, qualified consumers or profitable enrollments.
| Buyer consideration | Buying marketplace leads | Generating your own leads |
|---|---|---|
| Acquisition cost | Published price per purchased record | Your media, creative and operating costs |
| Capture | Record and consent evidence supplied | You design and maintain forms and disclosures |
| Quality review | Inspect profile, source and consent | Monitor traffic, submissions and source practices |
| Delivery | Dashboard, webhook and export | Build and maintain CRM handoff |
| Buyer obligations | Own licensing and contact/TSR compliance | Own licensing, advertising and contact compliance |
Use actual CPL, contact rate and enrollment rate in the ROI calculator. A lower purchase price or a phone conversation does not establish a lower cost per enrolled client. Keep separate campaign reporting and choose only the services your team is qualified to provide.
Sign up, add a card, set your filters. No contracts, no sales calls.