How tax resolution leads differ from settlement leads in pricing, qualification and sales motion.
Different debts, different tables
Settlement leads are priced by total unsecured debt ($35–$95 exclusive). Tax debt leads are priced by the amount owed to the IRS or state: $45–$110 exclusive and $18–$40 shared, across bands from $10k to $100k+.
Different qualification data
Tax leads capture whether the debt is federal, state or both, plus employment and income — the inputs a tax resolution firm needs to assess offer-in-compromise or installment-agreement fit.
Different urgency
Tax debt often comes with liens, levies or wage garnishment timelines, which changes the sales conversation. Buyers report shorter decision cycles than unsecured-debt settlement, but you should verify that against your own funnel data.
Can one buyer take both?
Yes — run separate campaigns per category with their own pricing tables, filters and caps. Cross-sell rules differ by state and service, so keep your compliance review separate too.