Cadence, scripting and expectations for turning $1–$8 aged debt relief leads into enrollments.
Buy the right tier
Age matters: 1–7 day leads ($8) behave closest to real-time; 90+ day leads ($1) are pure volume. Never-sold inventory (+25%) hasn't been worked by anyone and usually outperforms same-age sold leads.
Work a cadence, not a call
Plan 6–10 touches over two weeks: calls at different hours, compliant SMS where consent allows, and email. Aged leads rarely convert on the first dial.
Re-qualify fast
Circumstances change in 30–90 days. Confirm the debt amount, types and payment status in the first minute — and return leads that don't match within the 72-hour window.
Measure cost per enrollment
At $1–$8 per lead, contact rate is a vanity metric. Track spend to enrolled client and compare it against your real-time campaigns.