Real price ranges for exclusive, shared, aged and live transfer debt relief leads, and how to judge cost per enrollment.
Real-time leads: $15–$95
Exclusive leads run $35–$95 and shared leads $15–$35, priced by the consumer's total unsecured debt. A $7.5k–$10k consumer costs $35 exclusive; a $50k+ consumer costs $95.
Tax debt: $18–$110
Tax debt leads are priced by the amount owed to the IRS or state: $45–$110 exclusive and $18–$40 shared across bands from $10k to $100k+.
Aged leads: $1–$8
Aged inventory is priced by age tier — $8 for 1–7 days down to $1 for 90+ days — with a 25-lead minimum, a 25% never-sold premium and bulk discounts up to 30%.
Live transfers: $75–$175 per call
Live transfers are billed per qualified call after a 90-second minimum, priced by debt band.
The number that matters
CPL is an input, not a result. Divide your lead spend by enrolled clients to get cost per enrollment — our ROI calculator does the math from your contact and enrollment rates.